Marketing played a crucial role for Danish watch start-up ORLO. I wanted to promote the brand through various social media platforms to ensure that potential customers can recognize and remember it when considering buying a watch. I also wanted to uphold the values of ORLO in its Danish Viking heritage and the concept of destiny. In today's digital age, having a strong online presence is SO important. I planned to advertise ORLO in a way that is representative of the company’s values while staying consistent with the brand image.

I directed a campaign through Copenhagen to showcase the four ORLO collections within locations that corresponded to them. Nyvahn for the Hitch, the watch that is the epitome of individuality and color. A dark bar for the Ossel, the go-to choice for refined elegance. A record store for The Bowen, a watch that blends vintage inspiration with a dash of urban sophistication. And Kongens Nytorv for The Copenhagen, a watch that exudes success and confidence.